ABOUT ME

I’m a Senior Graphic Designer and Creative Lead with 8+ years of experience designing performance-driven campaigns and building recognizable brand identities across the beauty, lifestyle, and pet industries. My expertise spans email marketing, paid media, web design, and brand development—delivering high-converting visual solutions that drive measurable business growth.

I’ve led design initiatives for high-growth brands like Honeylove, L’ange, Create & Cultivate, and Pet Honesty, directly contributing to results such as 57MM+ campaign impressions, 1MM+ social engagements, and consistent improvements in CTR, ROAS, and retention rates. Whether crafting story-driven ad creatives, developing cohesive event branding, or optimizing email funnels, I bring a strategic, data-informed approach to every project.

Skilled in Adobe Creative Suite, Figma, and After Effects, I specialize in creating scroll-stopping social content, mobile-first emails, and conversion-optimized websites that align with brand goals and resonate with modern audiences. I thrive in fast-paced environments, collaborating closely with cross-functional teams to turn creative concepts into scalable, high-impact campaigns.

MY CAREER

Jiffy.com
As an Email Marketing Visual Designer at Jiffy.com, I was responsible for creating engaging email campaigns that aligned with the brand's identity and drove results. My work extended beyond email design to include banner creation, product photography, and PDP (Product Detail Page) designs, ensuring a cohesive and visually impactful user experience. I played a key role in the launch of Jiffy Transfers, where I established the email design strategy and created the initial landing page, laying the foundation for a successful product rollout.

Honeylove
At Honeylove, I collaborated with the Growth team to design high-performing Google and Meta ads that boosted brand awareness and conversions. I also worked closely with the Retention team to craft engaging email campaigns that strengthened customer loyalty. Additionally, I contributed to the website design by creating occasional banners, ensuring a consistent and polished brand presence across all platforms.
At Pet Honesty, I developed and executed omnichannel marketing campaigns, including email, digital ads, homepage banners, and web pages, to drive brand awareness and engagement. My responsibilities included analyzing campaign performance to implement strategic adjustments, mentoring design interns, and collaborating with the marketing team to produce creative assets that deliver results. I specialized in creating and conceptualizing both static and animated Meta ads, shooting and editing video content for social media. My expertise extended to web design, where I revamped web pages and created custom modules, ensuring a seamless user experience. With a strong focus on storytelling and optimizing ad performance across the funnel, I successfully enhanced brand visibility and conversion rates.
At Create & Cultivate, I designed over 100 visually compelling assets across various mediums, focusing on delivering cohesive storytelling and engaging brand experiences. I facilitated the transformation of creative ideas into actionable designs, ensuring marketing targets were achieved within tight deadlines. Collaborating within a dynamic team, I contributed to a wide range of projects, from proprietary campaigns to bespoke events, all aligned with the Create & Cultivate brand identity. My role also included ideating and executing designs for websites, social media, newsletters, and event-based printed collateral. Working closely with the Creative Director, I developed concepts, refined drafts, and led select digital campaigns from ideation to final execution, delivering high-quality results that elevated brand visibility and impact.
At L’ange, I led and managed a 3-person creative team to execute high-impact marketing campaigns that increased brand awareness and engagement. I developed and implemented a graphic standards manual, ensuring brand consistency across 75+ creative assets for digital and print platforms. My work included designing website elements, email marketing campaigns, digital display ads, and social media content, all tailored to enhance customer experiences and drive conversions. I tracked project timelines, prioritized workloads for the team, and collaborated closely with the Art Director on creative development, overseeing production processes such as animation, proofing, and digital content creation. Operating in a fast-paced, high-demand environment, I delivered results that strengthened the brand’s online presence and supported its marketing goals.
At Honey, I collaborated with digital creative and media buying teams to design high-performing ads that drove customer acquisition across various digital marketing channels, including Pinterest, Google Display Network, Taboola, Outbrain, and Quora. I worked closely with copywriters to strategically solve business challenges, creating visually compelling designs that effectively communicated marketing goals and messages. Leveraging data and insights from the media buying team, I optimized designs to align with actionable strategies, improving ad performance and campaign results. Additionally, I translated feedback into creative assets that balanced marketing objectives with the brand’s visual aesthetic, ensuring a cohesive and results-driven approach to digital advertising.

IF I WAS A MOODBOARD

PETS

11 and counting

band

Jonas Brothers

favorite food

Pupusas

hobbies

Coloring & Clay sculpting

home

El Salvador

comfort show

Modern Family