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AestheticsBYLeena
Project type
Branding
Aesthetics by Leena blends clinical expertise with personal warmth, offering regenerative treatments rooted in science and care. The brand identity was crafted to reflect her journey from ICU nurse to aesthetic expert—positioning her as a trusted, elevated provider in the LA area. Inspired by quiet luxury and timeless elegance, the visual direction emphasizes calm, minimal, and refined design choices to attract health-conscious, skincare-savvy clients who value personalized service and natural results.
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