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Creative CEO
Project Type
Brand Design
Role
Creative Director and Designer
The Creative CEO brand identity was designed to reflect the confidence, leadership, and creativity of a movement empowering women of color to redefine success and build lasting legacies. From the outset, the goal was to create a brand that exudes sophistication while remaining approachable and vibrant.
The logo, a modern emblem with dynamic elements, serves as the centerpiece, symbolizing bold ambition and elegance. The color palette, a striking mix of earthy greens, vibrant neons, and soft pastels, balances professionalism with an inviting energy. Paired with clean, timeless typography and bold statement designs, the brand’s collateral—including custom stationery and matchbooks—creates a cohesive and memorable experience.
Every element was thoughtfully crafted to align with Creative CEO’s mission: inspiring women to lead with purpose and embrace their unique journey.
Welcome Flow
Post Purchase Flow
