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The Beauty Standard
Project type
Branding
Date
Oct 2024
The Beauty Standard is a new health service aiming to reshape the conversation around beauty and body image. This branding project focused on creating a visual identity that feels professional, safe, and inclusive—especially for those struggling with body dysmorphia. Designed with Gen Z and millennial audiences in mind, the brand balances softness and strength to create a welcoming space where authentic beauty is honored.
Welcome Flow
Post Purchase Flow
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