Jiffy

At Jiffy, I was brought on to help build their lifecycle email program from scratch—and alongside one other designer, we did just that. I designed a high volume of emails each week (7–10 on average), supporting every major flow including welcome, abandon cart, win-back, reactivation, post-purchase, promos, and campaign launches.

My work played a key role in boosting overall company revenue and supporting the launch of new digital products like Jiffy Transfers and Jiffy Made. I worked in fast-paced sprints, often with tight turnaround times, creating emails that aligned seamlessly with the website and broader marketing efforts.

Using Figma, Photoshop, and Klaviyo, I collaborated with the CRM and growth teams—plus the company president—to bring performance-focused designs to life. I also contributed to A/B test variations to help optimize results over time.