Pet Honesty

As a Senior Digital and Marketing Designer at Pet Honesty, I led the creative execution of omnichannel marketing campaigns, crafting high-converting digital assets for Meta, email, and web. I collaborated with performance marketing and creative teams to develop story-driven paid media ads, including static, animated, GIFs, and video content, optimizing them based on performance data. My role also involved website design and development, refining user experience through custom web modules. With a focus on visual storytelling, conversion-driven design, and digital strategy, I helped enhance brand engagement, drive customer acquisition, and mentor design interns, blending creativity with data-driven decision-making to deliver impactful marketing solutions.